One of my favorite sales phrases is; "stop drilling, you've struck oil."
It basically means, you've made the sale, stop selling.
Sales people have a tendency to over sell. Afraid they haven't secured the deal, the sales person misses the commitment signs and keeps on selling.
This sales video does a great job of demonstrating the "goal line fumble"
Call what you will:
- stop dilling, you struck oil
- goal line fumble
- don't sell past the sale