A Sales Guy Consulting Blog

The Carrot and the Stick - Motivating Your Sales Team

Posted by Jim Keenan on Wed, Feb 06, 2013 @ 03:41 AM

My buddy Ken Granader and Author of How to Build Winning Sales Teams tackles one of the least leveraged levers in getting more out of your sales team . . . rewards and recognition. 

I love the creativity he brings to this. It's great sales advice.  ken granader resized 600

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Many salespeople will tell you that the only recognition that they want is more commissions.  Truth be told, they care more about recognition than just a commission check.  Successful salespeople like to be commended for large orders, competitive knockouts and love to be stack ranked against their peers.  Great salespeople are true competitors and love to win and to be recognized for it.

 The great thing about recognizing salespeople is that informal recognition can be just as powerful as formal recognition.  Mentioning a big win in a team email or a team conference call goes a long way towards motivating the typical salesperson.

 I always like to use simple and fun ways to reward accomplishments.  Depending upon your team, rewards will vary.  When I was a new manager managing a team of young twenty-somethings, I implemented a putt-for-dough program.  Every time a salesperson got a signed order, they got to “putt for dough.”  In our sales office, we put the ball catcher right at the door of the District Manager’s office.  When you got an order, you putted into the ball catcher from about 20 feet away.  If you made the putt, you got $5 cash.  If you brought in multiple orders or orders for our most expensive or strategic products, you got “bonus putts.”  This little game also brought in soft recognition from the District Manager who would often come out to see who brought in orders and congratulate them.  You would have been amazed at how much that team loved putt-for-dough.  It was a huge motivator and provided great reward and recognition at a minimal cost.

 build winning sales teamsI have also made a habit of providing sales team rewards.  Many times I will set a quarterly or annual goal for the team (over and above the quota) and if the team wins, everybody wins.  I have taken my teams white water rafting, on hot air balloon rides, golfing, water skiing, go-carting and bowling.  Obviously, the greater the challenge, the greater the reward.  Team rewards are great for getting everyone to come together for the greater good.  They build camaraderie and get everyone in the boat rowing together, so to speak.  Even in companies that I’ve worked where President’s Club trips were part of recognition, I still had team challenges.  Team challenges raise the bar to a higher level and reinforce the idea that just making quota isn’t really good enough—we need to do better than that.

 Other great, inexpensive ways to provide recognition are to have a salesperson who just closed a large deal present the win at a QBR.  They get to talk about how they “Made it Happen.”  They are on center stage and under the spotlight and the less experienced salespeople get to learn from these “win sharings.”  They think to themselves that they want to get a big win like that so that they can share it with the team—it’s another one of those silent motivators. At my current company, if we receive an order of $100K or more, we ring the “large order” gong over our PA system.  That becomes a company-wide motivator and then people go to order administration to find out who closed the order and then congratulate the appropriate salesperson.

Salespeople are best motivated by “carrots.”  If you want them to do more, give them more carrots.  It doesn’t have to be compensation though—commissions are already there for doing their every day jobs.  The carrots I’m talking about relate to getting a fast start on a new product launch, knocking out competitors or generating x number of proposals.  You can focus on the goesintas or the goesoutas.  If orders are flowing, stretch them for more orders.  If orders are lagging, offer incentives for focusing on delivering more goesintas.  The idea is to make it fun and meaningful. 

Salespeople just love to win…the more chances that you give them to win something, the better your overall performance will be.

Topics: sales team development, sales executives, sales goals, sales manager tools, b2b selling, sales management, sales leadership

Starting at the Top [the C-Suite] is Bad Sales Advice

Posted by Jim Keenan on Tue, Jan 15, 2013 @ 09:44 AM

 

Seth Godin wrote this piece last month and I thought it was killer: 

"When making a b2b sale, the instinct is always to get into the CEO's office. If you can just get her to hear your pitch, to understand the value, to see why she should buy from or lease from or partner with or even buy you... that's the holy grail.

What do you think happens after that mythical meeting?

She asks her team.

And when the team is in the dark, you've not only blown your best shot, but you never get another chance at it.

The alternative is to start in the middle. It takes longer, it comes with less high-stakes tension and doesn't promise instant relief. But it is better than any alternative.

Starting in the middle doesn't mean you're rushing around trying to close any sale with any bureaucrat stupid enough to take a meeting with you (or that you're stupid enough to go to, thinking that a sale is going to happen.)

No, starting in the middle is more marketing than sales. It's about storytelling and connection and substance. It's about imagery and totems and credentials and the ability to understand and then solve the real problems your prospects and customers have every day. It's this soft tissue that explains why big companies have so many more enterprise sales than you do.

You don't get this reputation as an incidental byproduct of showing up. It is created with intention and it's earned."

 We've all received sales advice that says start at the top. I think that's bad advice.

Early in my career I fell victim to the "starting at the top" advice. I was selling to a billion dollar telecommunications company who had a change in leadership. The new President and COO was a friend of mine. When he was announced, I just about jumped out of my shoes. I instantly started counting the money. The money, I hadn't made yet. 

Bill, the new President and COO was a fairly close friend. He had actually tried hiring me a few years previous, so I had unfettered access to him. After he started, we had a number of meetings and he told me he wanted my company to do a number of things for him. He laid out what he was looking for and then told us to work with his CIO.  

Needless to say the CIO had not been in the loop and did nothing but passively resist every move until everyone finally gave up. 

I was never able to grow the account through my relationship at the top. 

Seth's post and my experience suggest the old addage about getting to the top is a must and the only way to go is a flawed approach. 

But, hey Seth and I are just two people. What do you think? Is starting at the top, the best way to go? Do you start at the top? 

Topics: b2b selling, sales insight, the close, starting at the top, selling to the CEO, sales strategy, Sales Advice, selling skills