Social Media and Sales Quota 

eBook: The Effect of Social Media on Sales Quota & Corporate Revenue (Research Report for B2B Companies)

Does social media impact sales quota and corporate revenue? 

The Social Media and Sales Quota Survey says "Yes!" and the data is compelling.

  • 72% of salespeople using social media as part of their sales process outperformed their peers and exceeded quota 23% more often.
  • There's a direct correlation between closed deals & social selling tactics: 54% of survey respondents have tracked closed deals to engagement on social media.

When news came out that StyleHaul had sourced another $6 million in equity funding, I tweeted my congratulations to them and suggested they look into creative new oce space to house their soon-to-be growing workforce. A few days later, they reached out to me seeking oce leasing advice. A few months after that we had a signed lease in a building I represent. All because of one tweet.

Carl Muhlstein
@CarlMuhlstein, Managing Director, Jones Lang LaSalle, IP, Inc.