“Hands down one of the most insightful sales books I’ve had the pleasure of reading. Welcome to modern day sales!” – Chris Nadeau, Sales Executive at TK
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Like you, your customers are crazy busy. They aren’t going to take the time to meet with you without looking you up online to learn more about your company or product. If they go so far as to reach out to connect with you, you’ll know that you’ve shown them enough to give them reason to believe that you could hold the answer to their problem. When they do, I guarantee it will not be so you can tell them more about yourself or your company.
Because I promise, your customers don’t give a shit about you or your company. They only care about what you can do for them...learn more about the 9 Truth Bombs of Selling (Chapter 2 of Gap Selling).
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