Know your buyer's why! 

“Hands down one of the most insightful sales books I’ve had the pleasure of reading. Welcome to modern day sales!”  – Chris Nadeau, Sales Executive at TK

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Gap Selling is going to take you on a ride, and for some of you it will be an uncomfortable one. It’s going to challenge many of your entrenched beliefs and approaches to selling. It’s in direct conflict with what we’ve been taught to believe for years, like:

  • Relationships really don't matter

  • People really do buy from people they don't like

  • There is no such thing as "closing"

  • You should never defend your product or price

  • No one gives a shit about you or your product and service

  • Pitching is not selling

  • Selling to a customer's need is wrong

  • and more!