---
title: The Future of Sales and Marketing
description: Reach and sincerity are quickly becoming the center of sales and marketing. Building your sales strategy around these two sales elements increases your chance for success
---
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# A Sales Guy Consulting Blog
## [The Future of Sales and Marketing](https://info.asalesguy.com/blog/bid/262153/The-Future-of-Sales-and-Marketing)
Posted by [Jim Keenan](https://info.asalesguy.com/blog/author/jim-keenan) on Thu, Jan 24, 2013 @ 09:27 AM
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The guys over at [Sales Loft](http://salesloft.com) have come up with a creative matrix outlining the future of sales and marketing.
I like where they are going with this.
Reach is becoming increasingly critical in sales. Reach has always been important in selling, however we've typically called it our "network" or "rolodex." Reach isn't something new, it has always been part of selling success. Now that social and the Internet are on the scene how reach is created and leveraged for selling is changing rapidly and becoming increasingly important.
Sincerity, like reach is not new to sales. Also, like reach, social media and social tools on the Internet are dramiticaly changing how sincerity is leveraged in selling process.
As the friction to reach is diminished, the ability to engage sincerley is improved. Building a selling approach designed to capitalize on reach and sincerity is where the win is!
Way to go Kyle, great visiual.
Topics: [social selling](https://info.asalesguy.com/blog/topic/social-selling), [future of sales](https://info.asalesguy.com/blog/topic/future-of-sales), [Sales Advice](https://info.asalesguy.com/blog/topic/sales-advice), [selling skills](https://info.asalesguy.com/blog/topic/selling-skills), [selling insight](https://info.asalesguy.com/blog/topic/selling-insight)
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