A well defined Account Cadence is critical to account management success!
The best account managers and sales farmers are proactive with their accounts. They establish a regularly scheduled cadence across all of their customers stakeholder groups.
A good account cadence is both vertical AND horizontal, giving the account manager the visibility and engagement required to get the most out of the account and avoid reactive management.
A good account cadence consists of:
Learn more about getting the most out of your Account Cadence Template HERE.