Account Cadence

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 A well defined Account Cadence is critical to account management success!

The best account managers and sales farmers are proactive with their accounts. They establish a regularly scheduled cadence across all of their customers stakeholder groups.

A good account cadence is both vertical AND horizontal, giving the account manager the visibility and engagement required to get the most out of the account and avoid reactive management.

A good account cadence consists of:

  • weekly progress meetings
  • quarterly business reviews
  • specific, regularly scheduled stakeholder meetings
  • clearly defined agendas and objectives
  • stakeholder commitment to participate

Learn more about getting the most out of your Account Cadence Template HERE.