---
title: Account Cadence Builder
description: Fantastic sales resource for improving account management and increasing sales.
---

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- [Home](http://www.asalesguy.com)
- [Sales Guy U](http://www.asalesguy.com/a-sales-guy-u/)
- [Consulting](http://www.asalesguy.com/sales-consulting/)
- [Recruiting](http://www.asalesguy.com/sales-recruiting/)
- [Speaking](http://www.asalesguy.com/sales-speaker/)
- Blog
- [Contact Us](http://www.asalesguy.com/contact-us/)

# SELLING TO MULTIPLE DECISION MAKERS

### Account Cadence

![Screenshot 2017-01-05 12.02.27.png](https://info.asalesguy.com/hs-fs/hubfs/Screenshot%202017-01-05%2012.02.27.png?width=289&name=Screenshot%202017-01-05%2012.02.27.png "Screenshot 2017-01-05 12.02.27.png")

 A well defined Account Cadence is critical to account management success!

The best account managers and sales farmers are proactive with their accounts. They establish a regularly scheduled cadence across all of their customers stakeholder groups.

A good account cadence is both vertical AND horizontal, giving the account manager the visibility and engagement required to get the most out of the account and avoid reactive management.

A good account cadence consists of:

- weekly progress meetings
- quarterly business reviews
- specific, regularly scheduled stakeholder meetings
- clearly defined agendas and objectives
- stakeholder commitment to participate

Learn more about getting the most out of your Account Cadence Template [HERE](http://www.asalesguy.com/account-governance-cadence/).

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